Leveraging strategic revenue management and marketing for effective revenue diversification: evidences from Indonesia
Crossref DOI link: https://doi.org/10.1057/s41272-025-00550-9
Published Online: 2025-08-07
Published Print: 2026-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ernestivita, Gesty
Kumar, Vikas
Subagyo,
Text and Data Mining valid from 2025-08-07
Version of Record valid from 2025-08-07
Article History
Received: 1 July 2024
Accepted: 1 June 2025
First Online: 7 August 2025