Influencer marketing in B2B services: a holistic approach for the container shipping industry
Crossref DOI link: https://doi.org/10.1057/s41278-024-00303-2
Published Online: 2024-09-23
Published Print: 2024-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Notteboom, Theo
Baştuğ, Sedat
Bitiktaş, Fevzi
Akan, Ercan
Yercan, Funda A.
Text and Data Mining valid from 2024-09-23
Version of Record valid from 2024-09-23
Article History
Accepted: 21 August 2024
First Online: 23 September 2024