Morality matters? Consumer identification with celebrity endorsers in China
Crossref DOI link: https://doi.org/10.1057/s41291-017-0022-6
Published Online: 2017-08-17
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Martin, Felix
Tao-Peng, Fu
License valid from 2017-08-17
