Understanding marketing innovativeness in Asia: a research agenda
Crossref DOI link: https://doi.org/10.1057/s41291-017-0027-1
Published Online: 2017-11-06
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Abosag, Ibrahim
Brennan, David Ross
License valid from 2017-11-06
