The cross-buying effect in a multi-vendor loyalty program in Korea
Crossref DOI link: https://doi.org/10.1057/s41291-019-00088-w
Published Online: 2019-10-11
Published Print: 2021-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Seung Min
Kim, Sang Yong
Yoo, Shijin
Song, Tae Ho
Text and Data Mining valid from 2019-10-11
Version of Record valid from 2019-10-11
Article History
Received: 12 October 2018
Revised: 4 September 2019
Accepted: 23 September 2019
First Online: 11 October 2019