Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms
Crossref DOI link: https://doi.org/10.1057/s41299-018-0046-7
Published Online: 2018-05-25
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kumar, Ashish
Möller, Kristian
Text and Data Mining valid from 2018-05-25
Article History
First Online: 25 May 2018