Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook
Crossref DOI link: https://doi.org/10.1057/s41299-018-0057-4
Published Online: 2018-10-15
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mishra, Mridula S.
Sharma, Ruppal W.
Text and Data Mining valid from 2018-10-15
Article History
First Online: 15 October 2018