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An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology

Crossref DOI link: https://doi.org/10.1057/s41299-019-00062-4

Published Online: 2019-03-22

Published Print: 2019-08

Update policy: https://doi.org/10.1007/springer_crossmark_policy