Examining the Impact of Sensory Brand Experience on Brand Loyalty
Crossref DOI link: https://doi.org/10.1057/s41299-023-00175-x
Published Online: 2024-02-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zha, Dongmei
Foroudi, Pantea
Melewar, T. C.
Jin, Zhongqi
Text and Data Mining valid from 2024-02-02
Version of Record valid from 2024-02-02
Article History
First Online: 2 February 2024