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‘A Reputation to Protect’: Sport-Team Reputation as a Strategic Source of Brand Equity

Crossref DOI link: https://doi.org/10.1057/s41299-024-00200-7

Published Online: 2024-09-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Mishra, Abhishek https://orcid.org/0000-0001-9634-5545
Yousaf, Anish

Gannon, Martin
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Text and Data Mining valid from 2024-09-02

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Article History

First Online: 2 September 2024

Declarations

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: The authors have not disclosed any funding.