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Rebranding as a Crisis Response Strategy: A Stakeholder Perspective

Crossref DOI link: https://doi.org/10.1057/s41299-024-00206-1

Published Online: 2024-11-11

Published Print: 2026-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Meintjes, Corné

Botha, Yolandi https://orcid.org/0000-0003-3778-0920
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Text and Data Mining valid from 2024-11-11

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Article History

First Online: 11 November 2024

Declarations

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: The authors have no conflict of interest to declare.