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How do Horizontal Individualism and Vertical Collectivism Moderate the Impact of Online Negative Word-of-Mouth on Anti-brand Activism?

Published Online: 2025-07-20

Authors

Le, Mai Thi Thu

Le, Nhung Trang
Funding

Funding for this research was provided by:

Đại học Kinh tế Quốc dân
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Text and Data Mining valid from 2025-07-20

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Article History

First Online: 20 July 2025

Declarations

:

: The authors declare no competing interests.

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