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The Moderating Role of Awareness in the Influence of Corporate Social Responsibility on Businesses Identity Attraction for Consumers: The Mediating Role of Consumer–Brand Congruity

Crossref DOI link: https://doi.org/10.1057/s41299-025-00243-4

Published Online: 2025-10-31

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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