Crossmark

Responsible Corporate Branding as a Core of Corporate Brand Equity and Reputation Management in a Challenging World

Published Online: 2026-01-22

Published Print: 2026-02

Authors

Anisimova, Tatiana

Syed Alwi, Sharifah Faridah

Melewar, T. C.

Mavondo, Felix
License Information

Text and Data Mining valid from 2026-01-22

Version of Record valid from 2026-01-22
More Information

Article History

First Online: 22 January 2026

Declarations

:

: Authors have no conflict of interest to declare.

Free to read: This content has been made available to all.

Document is current