A Bibliometric Review on Social Marketing Research: 1971–2020
Crossref DOI link: https://doi.org/10.1057/s41299-026-00256-7
Published Online: 2026-02-16
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Küster, Inés
Vila, Natalia
Canales, Pedro
Text and Data Mining valid from 2026-02-16
Version of Record valid from 2026-02-16
Article History
First Online: 16 February 2026
Declarations
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.