Brand Communication of Higher Education Institutions: a Call for Multichannel Communication Analysis in Higher Education Branding Research
Crossref DOI link: https://doi.org/10.1057/s41307-020-00178-x
Published Online: 2020-01-30
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Broucker, Bruno https://orcid.org/0000-0002-6961-7098
De Wit, Kurt
Mampaey, Jelle
Text and Data Mining valid from 2020-01-30
Version of Record valid from 2020-01-30
Article History
First Online: 30 January 2020