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How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China

Published Online: 2023-05-09

Authors

Shiu, Jerry Yuwen https://orcid.org/0000-0003-1219-1943
Liao, Shi Ting

Tzeng, Shian-Yang
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Text and Data Mining valid from 2023-05-09

Version of Record valid from 2023-05-09
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Article History

Received: 22 November 2022

Accepted: 26 April 2023

First Online: 9 May 2023

Competing interests

: The authors declare no competing interests.

: This study was granted complete ethical standards of Macau University of Science and Technology regulations. The pre-test and formal survey followed relevant guidelines and rules per the Declaration of Helsinki.

: This article obtained prior consent from all human participants in the pre-test and formal survey.

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