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Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda

Published Online: 2024-01-20

Authors

Senachai, Prarawan

Julagasigorn, Puthipong https://orcid.org/0000-0002-6794-5151
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Text and Data Mining valid from 2024-01-20

Version of Record valid from 2024-01-20
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Article History

Received: 14 February 2023

Accepted: 9 January 2024

First Online: 20 January 2024

Competing interests

: The authors declare no competing interests.

: This research was approved by the Khon Kaen University Ethics Committee for Human Research based on the Belmont Report and GCP in Social and Behavioral Research, Thailand (Record No.4.3.01: 32/2565; Reference No. HE653290). This study does not involve the collection or analysis of data that could be used to identify participants. Thus, all informants is anonymized and the submission does not include any identification of person. The procedures used in this study adhere to the tenets of the Declaration of Helsinki.

: Participants were informed of the study’s purpose and their rights and were asked to provide consent before participation.

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