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Article History

Received: 14 August 2023

Accepted: 1 July 2024

First Online: 23 July 2024

Ethical approval

: Ethical considerations are of utmost importance in this research, which is conducted under the auspices of Pakistan’s National Database and Registration Authority (NADRA). Throughout this investigation, strict respect for ethical norms was maintained, as confirmed by the authorization from the Ethics Committee of Yunnan University of Finance and Economics on 2021/6/25; the letter number is 2021-P-0034. The methodology entailed deploying a survey exploring big data analytics, organizational readiness, and potential impacts on innovation. The survey population included individuals in management and those in roles within the human resources, information technology, and data processing sectors. Consent forms were duly provided alongside the survey, with informed consent secured from all participants, who were fully apprised of the research aims before data collection. The data procured was strictly for academic purposes and safeguarded with strict confidentiality.

: All participants had to read and agree to an informed consent statement containing information regarding the researchers and their affiliated institutions, the study’s objectives, potential dangers, and the possible utilization of their data in further studies and publications.

: The authors declare no competing interests.