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Authors
Pöhlmann, Michaela https://orcid.org/0000-0002-0770-3679
de las Heras-Pedrosa, Carlos https://orcid.org/0000-0002-2738-4177
Seitz, Jürgen https://orcid.org/0009-0001-0465-1447
Jambrino-Maldonado, Carmen https://orcid.org/0000-0001-8444-0967
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Article History
Received: 18 June 2024
Accepted: 19 February 2025
First Online: 28 February 2025
Competing interests
: The authors declare no competing interests.
: The Ethics Committee of the National Research Project ‘Communication management of female-led start-ups’ at the University of Malaga has evaluated the proposal to carry out her study entitled ‘Evaluating the potential of agile branding: opportunities and challenges in the start-up context’, and issued the favourable report on 3 February 2025, with approval number COMMUP-10/2025. All procedures complied with the ethical principles of the Declaration of Helsinki. Previously, the methodology of the project was reviewed in 2022 by the coordinating institution of the project, the State Research Agency (MCIU/AEI/10.13039/501100011033/FEDER, UE), following the requirements and standards of the European Commission.
: Informed consent was obtained from all individual adult participants included in the study prior to their participation in the survey. In any case, all participants were of legal age in the study country (18 years old) at the time of the survey.
