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Environmental activism and sustainable communication of B-Corp fashion brands on Instagram: best practices, emerging opportunities, and remaining challenges

Crossref DOI link: https://doi.org/10.1057/s41599-025-05941-2

Published Online: 2025-11-04

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kolotouchkina, Olga https://orcid.org/0000-0002-8348-8544
Díaz-Bustamante Ventisca, Mónica

Carcelén-García, Sonia

Díaz-Soloaga, Paloma
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Text and Data Mining valid from 2025-11-04

Version of Record valid from 2025-11-04
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Article History

Received: 29 August 2024

Accepted: 4 September 2025

First Online: 4 November 2025

Competing interests

: The authors declare no competing interests.

: Ethical approval was not required as the study did not involve human participants.

: This article does not contain any studies with human participants performed by any of the authors.

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