Chen, Xi
Chen, Cheng
Huang, Ling
Funding for this research was provided by:
China National Social Science Fund Project (21BGL151)
Yunnan University Research and Innovation Project (project name: Research on the Positive Emotions of Digital Finance Users Activated by Generative AI Technology and Service Innovation (KC-24248553)
Article History
Received: 4 April 2025
Accepted: 20 March 2026
First Online: 1 April 2026
Competing interests
: The authors declare no competing interests.
: All procedures performed in this study were in accordance with the ethical standards stipulated in the Declaration of Helsinki and its subsequent amendments. Ethical approval were granted by the Ethics Review Committee of the School of Business Administration and Tourism Management, Yunnan University (Ethical approval number: K804103210035-S001), obtained on May 10, 2024.
: Informed consent was obtained from all human participants and/or their legal guardians. Prior to the commencement of the study, each participant received a detailed informed consent statement. This statement clearly outlined the purpose and procedures of the research, informed participants of their right to withdraw at any time without penalty, and assured them that all responses would be kept strictly anonymous and that collected data would be securely stored. Only participants who explicitly gave their consent proceeded to the formal survey phase. The informed consent was obtained during the two studies and the dates of the collection are as follows: Study 1: May 12, 2024–May 27, 2024; Study 2: December 22, 2024–February 25, 2025.