Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations
Crossref DOI link: https://doi.org/10.1057/9780230343320_3
Published Online: 2021-05-03
Published Print: 2011
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ashworth, Gregory J.
Kavaratzis, Mihalis
Text and Data Mining valid from 2011-01-01
Version of Record valid from 2011-01-01
Chapter History
First Online: 3 May 2021