Investigating consumer–brand relational authenticity
Crossref DOI link: https://doi.org/10.1057/bm.2014.11
Published Online: 2014-05-30
Published Print: 2014-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ilicic, Jasmina
Webster, Cynthia M
Text and Data Mining valid from 2014-05-01