The effects of affective and utilitarian brand relationships on brand consideration
Crossref DOI link: https://doi.org/10.1057/bm.2014.15
Published Online: 2014-06-27
Published Print: 2014-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leung, Lai Cheung
Bougoure, Ursula S
Miller, Karen W
Text and Data Mining valid from 2014-06-27