Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent
Crossref DOI link: https://doi.org/10.1057/bm.2014.19
Published Online: 2014-09-11
Published Print: 2014-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balmer, John M T
Text and Data Mining valid from 2014-08-01