Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
Crossref DOI link: https://doi.org/10.1057/bm.2014.23
Published Online: 2014-10-24
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ramaseshan, B
Stein, Alisha
Text and Data Mining valid from 2014-10-24