Luxury brand building in China: Eight case studies and eight lessons learned
Crossref DOI link: https://doi.org/10.1057/bm.2014.25
Published Online: 2014-11-21
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Heine, Klaus
Gutsatz, Michel
Text and Data Mining valid from 2014-11-21