Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
Crossref DOI link: https://doi.org/10.1057/bm.2014.29
Published Online: 2014-12-29
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Salgado-Montejo, Alejandro
Velasco, Carlos
Olier, Juan Sebastián
Alvarado, Jorge
Spence, Charles
Text and Data Mining valid from 2014-11-01