Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs
Crossref DOI link: https://doi.org/10.1057/bm.2014.36
Published Online: 2014-12-29
Published Print: 2014-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schade, Michael
Piehler, Rico
Burmann, Christoph
Text and Data Mining valid from 2014-11-01