Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
Crossref DOI link: https://doi.org/10.1057/bm.2014.40
Published Online: 2015-01-23
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guido, Gianluigi
Peluso, Alessandro M
Text and Data Mining valid from 2015-01-01