A case for brands as assets: Acquired and internally developed
Crossref DOI link: https://doi.org/10.1057/bm.2014.8
Published Online: 2014-05-30
Published Print: 2014-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sinclair, Roger Neville
Lane Keller, Kevin
License valid from 2014-05-01