I love to hate you: Loyalty for disliked brands and the role of nostalgia
Crossref DOI link: https://doi.org/10.1057/bm.2015.10
Published Online: 2015-05-15
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Demirbag-Kaplan, Melike
Yildirim, Cansu
Gulden, Selin
Aktan, Damla
Text and Data Mining valid from 2015-02-01