Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
Crossref DOI link: https://doi.org/10.1057/bm.2015.11
Published Online: 2015-05-15
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shah, Purvi
Text and Data Mining valid from 2015-02-01