China’s brands, China’s brand development strategies and corporate brand communications in China
Crossref DOI link: https://doi.org/10.1057/bm.2015.13
Published Online: 2015-06-19
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balmer, John M T
Chen, Weifeng
Text and Data Mining valid from 2015-04-01