Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂
Crossref DOI link: https://doi.org/10.1057/bm.2015.14
Published Online: 2015-06-19
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balmer, John M T
Chen, Weifeng
Text and Data Mining valid from 2015-04-01