Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands
Crossref DOI link: https://doi.org/10.1057/bm.2015.17
Published Online: 2015-05-22
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cooper, Holly
Merrilees, Bill
Miller, Dale
Text and Data Mining valid from 2015-05-22