Updates are available Correction dated 2015-08-07

Click to view Correction: https://doi.org/10.1057/bm.2015.23

Measuring the short-term spillover impact of a product recall on a brand ecosystem

Crossref DOI link: https://doi.org/10.1057/bm.2015.19

Published Online: 2015-07-10

Published Print: 2015-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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