Erratum: Measuring the short-term spillover impact of a product recall on a brand ecosystem
Crossref DOI link: https://doi.org/10.1057/bm.2015.23
Published Online: 2015-08-07
Published Print: 2015-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mackalski, Robert
Belisle, Jean-Francois
Text and Data Mining valid from 2015-08-01