‘You’ll never tweet alone’: Managing sports brands through social media
Crossref DOI link: https://doi.org/10.1057/bm.2015.32
Published Online: 2015-10-30
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Parganas, Petros
Anagnostopoulos, Christos
Chadwick, Simon
Text and Data Mining valid from 2015-09-01