A conceptual framework for the assessment of brand congruent sensory modalities
Crossref DOI link: https://doi.org/10.1057/bm.2015.35
Published Online: 2015-10-30
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stach, Jens
Text and Data Mining valid from 2015-10-01