The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
Crossref DOI link: https://doi.org/10.1057/bm.2015.38
Published Online: 2015-10-30
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Romani, Simona
Grappi, Silvia
Zarantonello, Lia
Bagozzi, Richard P
Text and Data Mining valid from 2015-10-01