The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
Crossref DOI link: https://doi.org/10.1057/bm.2015.45
Published Online: 2016-01-19
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balmer, John M T
Wang, Wei-Yue
Text and Data Mining valid from 2016-01-01