Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
Crossref DOI link: https://doi.org/10.1057/bm.2015.48
Published Online: 2016-01-19
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Santos, Fernando Pinto
Burghausen, Mario
Balmer, John M T
License valid from 2016-01-01