Corporate brands and corporate marketing: Emerging trends in the big five eco-system
Crossref DOI link: https://doi.org/10.1057/bm.2015.51
Published Online: 2016-01-19
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balmer, John M T
Abratt, Russell
Kleyn, Nicola
Text and Data Mining valid from 2016-01-01