The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
Crossref DOI link: https://doi.org/10.1057/bm.2015.6
Published Online: 2015-04-03
Published Print: 2015-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Casidy, Riza
Wymer, Walter
Text and Data Mining valid from 2015-02-01