Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?
Crossref DOI link: https://doi.org/10.1057/bm.2016.13
Published Online: 2016-04-22
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Johnson, Zachary S
Tian, Yichao
Lee, Sangwon
Text and Data Mining valid from 2016-04-22