Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
Crossref DOI link: https://doi.org/10.1057/bm.2016.3
Published Online: 2016-03-22
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Azar, Salim L
Machado, Joana César
Vacas-de-Carvalho, Leonor
Mendes, Ana
Text and Data Mining valid from 2016-03-01