An integrated model of customer-brand engagement: Drivers and consequences
Crossref DOI link: https://doi.org/10.1057/bm.2016.4
Published Online: 2016-02-26
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
France, Cassandra
Merrilees, Bill
Miller, Dale
Text and Data Mining valid from 2016-02-26