The impact of age on consumer attachment to celebrities and endorsed brand attachment
Crossref DOI link: https://doi.org/10.1057/bm.2016.5
Published Online: 2016-03-04
Published Print: 2016-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ilicic, Jasmina
Baxter, Stacey M
Kulczynski, Alicia
Text and Data Mining valid from 2016-03-04